The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping.
She lives in her own home in a Chicago suburb with her children, who go to private schools. Recently a number of robberies and burglaries have occurred close to her neighbor hood. One of her friends was attacked in a mall parking lot and robbed.
Barbara is concerned about her safety and that her children and is considering buying a gun for home protection. However, she is worried about the safety of having a loaded gun in her home with the kids around.
She decides to visit him at the store A framework for consumer behavior evaluate further the pros and cons of getting a gun on her next trio home. While there she goes to see her uncle at his shop.
He says the shooting club is also doing well and has lots of new members. Barbara explains that she is thinking about buying a gun because of all the crime recently in her area.
She also explains her concerns with the safety of having a gun around the house. Uncle Al tells her he does not want to try to influence her decision. He believes people have to decide for themselves whether owning a gun is right for them.
However, if they do choose to buy one they need to learn how to load and fire it safely and effectively. He also says a gun lock that can be put on the trigger housing can be used to avoid problems with the children.
Barbara decides to buy a gun for her home. She asks her uncle to recommend the best model for her needs. Uncle Al tells her he thinks a revolver is much simpler to operate and safer to handle than an automatic. Although the Model handless caliber ammunition, 38 special cartridges can also be used in it.
He recommends using the 38s at first because they produce less recoil when fired and then stepping up to the s when her skills develop because they have more stopping power. Barbara and her uncle walk over to the shooting range with his Model He explains how to load the revolver and how to shoot it in both single and double action.
He also shows her a trigger lock and how to put it on the gun. Barbara loads the gun and tries it out at the range.
She is surprised how easy it is to shoot and hit a silhouette target at 25 feet. She thinks the gun looks and feels good and would be right for her needs.
Her uncle cannot sell her are because she is no longer a resident of Minnesota, so she purchases a Model when she returns to Chicago.
She also buys rubber grips, two boxes of 38 special cartridges a Kolpin gun case and a trigger lock for the gun. She joins an upscale shooting club to improve her skills and to meet other people who face the same problems she does.
She feeis safer in her home. What factors are involved in the purchases made by Barbara Linton? Many theories, models and concepts have been borrowed from other fields and developed by marketing researches in attempts to understand consumer behavior.
In many cases, these ideas overlap and even compete with each other as useful descriptions of consumers. To date, no one approach is fully accepted nor it is likely that a single, grand theory of consumer behavior can be devised that all researches would agree on. However, in this chapter we present a framework for researching, analyzing and understanding consumers to help marketers develop more effective strategies.Chapter 2: A Framework for Consumer Behavior – The Wheel of Consumer Analysis.
Affect & Cognition. Consumer Behavior. Marketing Strategy. Consumer Environment. The Wheel of Consumer Analysis. The Wheel of Consumer Analysis is a framework that helps us understand consumer behavior.
The Ability – Motivation - Opportunity Framework for Behavior Research in IS outcome of consumer behavior, in that increases in the items under these factors are expected to increase The Ability - Motivation - Opportunity Framework for Behavior Research in IS.
Sustainable Brands, Eight Sustainability Platform, and other partners have joined together to launch the Framework for Action project, which is the first of its kind to explore the cutting-edge issues of sustainable consumer behavior change exclusively for the Brazilian market. rutadeltambor.com: consumer behavior a framework.
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The framework is a general one that cab used to analyze any consumer behavior issue facing marketers, from developing new products and services to improving strategies for existing products and services. framework that managers can easily implement to compare the behavior of consumers from different cultures and isolate the cultural causes of consumer behavior differences.