Wearing red prison garb, hands cuffed behind her back and shackles on her legs, the "Black Widow" from Dallas was sandwiched between two felons, also in red jail togs. Bridewell faced five federal crimes, including fraud and identity theft, all related to her interaction with Sue Moseley, a year-old widow in New Brunswick County, North Carolina. Despite her circumstances, Bridewell, 63, carried herself with an above-it-all dignity, smiling at her lawyer and not blinking an eye when her gaze rested briefly on Gloria Rehrig, sitting in the front row. Bridewell's former mother-in-law Rehrig had long awaited this moment.
It was with this statistic that Jean Kilbourne opened her captivating talk on what exactly advertising sells, and how it is linked to real problems in society.
Here are some of the points Kilbourne made: Often, this involves a body that is literally impossible to attain. In any situation, the objectification of humans is the first step towards violence. How is this objectification achieved? First and foremost, advertising often dismembers the female body.
There are the come-hither poses of the models and the frequent displays or insinuations of rape. Women of colour in advertising are often portrayed animalistically or exotified. Stereotyping of women of colour using animal prints and a hostile gaze?
Click on the photo to see more examples. Twiggy was majorly - and controversially - photoshopped for this Olay campaign.
Click on the photo to see what they changed. Statistically, there are fewer consequences for men as a result of this objectification. This is also a wounding stereotype, one that goes as far as making relationships into a financial transaction in some ads. So many things wrong with this picture.
Kilbourne talked a lot about the obsession with thinness — the idea that girls should literally take up less space. With the high rates of eating disorders, this is not something that we can afford to perpetrate.
Kilbourne emphasizes that dieting is a great way to wreck your metabolism and to eventually gain more weight. The fact that obsesity rates are rising while our obsession with thinness continues points to systemic, societal problems.
Yes, these actually exist. The ads for these t-shirts, featuring a slogan made famous by Kate Moss inwere banned in August The following may be triggering for survivors of sexual assault.
Sex in ads was another big theme in the presentation. This is something that extends from the sexualization of little girls, to the use of sex — and violent scenes suggestive of rape — to sell products. Moreover, the media offers conflicting views of sexiness: This distorted message promotes the view that men are violent, and anything feminine in men is negative.
Thus, advertising keeps us trapped in defined roles of masculinity and femininity. It also contributes to the sexualization of girls — one of the models featured in the video is only 13! How long did it take you to notice the tomatoes?
So what do we do about this? We need to be conscious about our own choices. Before buying, find out who is making products and what messages those companies are sending or supporting. Furthermore, support each other. Stop the negative self-talk, especially when around young girls.
Women, stop bringing down other women for no reason. Stop calling your friends bitches and hoes.Critics Consensus: Killing Them Softly is a darkly comic, visceral thriller that doubles as a cautionary tale on capitalism, whose message is delivered with sledgehammer force.
Summary Chapter 1: My story begins.
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Nov 26, · A summary of the 30 minutes clip. A summary of the 30 minutes clip. Skip navigation Sign in. Search. Killing Us Softly . In this newest update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity.
"Killing Us Softly" also underscores the point that the ads do this on purpose: advertising is an expensive proposition, and every little moment, every nuance in image and wording is carefully planned and constructed/10(47).