Rivalry In the traditional economic model, competition among rival firms drives profits to zero. But competition is not perfect and firms are not unsophisticated passive price takers. Rather, firms strive for a competitive advantage over their rivals.
Companies The Indian Retail sector has come off age and has gone through major transformation over the last decade with a noticeable shift towards organised retailing. A T Kearney, a US Based global management consulting firm has ranked India as the fourth most attractive nation for retail investment among 30 flourishing markets.
The retail market, including organised and unorganised retailwas at Rs.
According to the study, organised retail, that comprised just seven per cent of the overall retail market inis expected to grow at a CAGR of 24 per cent and attain In terms of sheer space, the organised retail supply in was about 4.
This showed a 78 per cent increase over the total mall supply of just 2. Retail classification Retail industry can be broadly classified into two categories namely- organised and unorganised retail. Market Dynamics In the past few years, Indian Retail sector has seen tremendous growth in the organised segment.
Along with these giant retailers, a number of transnational brands have also entered into the market to set up retail chains in close association with bigger Indian companies.
Although the growth potential in the sector is immense, there are obstacles too, that could slow the pace of growth for new entrants. Rigid regulations, high personnel costs, real estate costs, lack of basic infrastructure, and highly competitive domestic retailer groups are some such challenges.
Key drivers of the Indian Retail Industry Emergence of nuclear families An increase in the double-income households trend Large working population Increase in disposable income and customer aspiration Demand as well as increase in expenditure for luxury items Growing preference for branded products and higher aspirations Growing liberalization of the FDI policy in the past decade Increasing urbanisation.Technology.
Technology plays an increasingly important part in the retail industry. Many consumers and some businesses shop online.
Shops that have yet to jump on this trend face lower sales, creating financial problems. The U.S. retail industry generates over $5 trillion in retail sales annually. The US retail sector is also one of the largest worldwide.
Retail trade accounts for about % of all business establishments in Price: € The External Environment The Broad Environment Socio-cultural Forces Global Economic Forces Global Technological Forces Global Political/Legal Forces $ to make, but retail for $ or more.
The $ retail price covers the cost of production, marketing, distribu-. Force field analysis (see Exhibit ) takes SWOT analysis a step further by iden- tifying the forces driving or hindering change—in other words, the forces driving its strengths, weaknesses, opportunities, and threats.
So it really shouldn’t come as a surprise to learn the most disrupting force in the retail industry today is the millennial generation ( year olds born into, and in .
New product innovation, online selling and effective advertisement are the driving forces of the global home improvement retail industry. Technological advances in retail services is very important for companies to sustain their successful position in the industry.